Photo by Austin Distel on Unslpash
When we talk about video marketing, YouTube is the first one that pops in your mind. But social media platforms such as Facebook, Instagram, Twitter, and Snapchat are also good places for video content.
Facebook, being the third most visited websites worldwide as of 2019, has become an essential and effective platform for communicating a message and appealing to potential customers. As a lot of online users flock to Facebook, with about 1.47 billion logs on daily, the channel has become beneficial to marketers and businesses.
However, there are certain factors to consider in posting your video ad on Facebook. To drive more engagement and brand awareness, not only you need to know about the preferred length of the video for such a platform but also the time to release it.
In order to achieve the highest possible engagement, figuring out the best time to publish the video ad is equally as significant as conceptualizing the ad’s content. Who would notice it if it gets uploaded during the time people are currently sleeping, right? No matter how amazing the ad is, it might fail at getting viewers.
Facebook Video Posting
Among the days of the week, Facebook videos published from Thursday to Sunday generate more involvement from the users, in which Saturday and Sunday a 32 percent increase. Most people are free on the weekends, and some prefer keeping their eyes glued on Facebook while just sitting on the couch rather than going out.
Statistics also say that since people tend to be happier on Friday, it accumulates a slightly higher engagement.
Best time for posting
Photo by Will Francis on Unsplash
According to statistics, generally, there is a higher average click-through rate for Facebook posts created early in the morning or early afternoon.
You should release your video ad between 12 pm and 1 pm where most people are on a break and likely to be online, scanning through their Facebook news feed. We even sometimes see people on their phones while eating their lunch at a restaurant. It’s because people look for entertainment when they have nothing better to do.
Early morning, between 9 am and 11 am, is also a good time to do it.
However, the time immediately after lunch (between 2 pm and 3 pm), as well as late in the evenings (after 10 pm) should be avoided at all costs. During those times, there are lesser people who log in on Facebook.
Take note of these specific times for great results on your video ad!
It is highly important to understand the best time of video posting on any platform. Another thing to consider and observe is the behavior of your own audience. When does your target audience usually browse or interact on Facebook?
In addition, the aim to upload during times when your audience is not just online, but also when they are responsive to ideas or posts for clear and effective delivery of the message.