When is the best time to post video Ads on YouTube

October 21, 2019

image

Photo by ImageBySutipond on Shutterstock

When it comes to watching videos, YouTube is probably the most popular video platform online today — whether you use it for personal agendas, small businesses, and mega brands, Youtube is there to help you publish your videos for the world to see.

For brands and companies that are looking to expand their marketing to video, YouTube obviously gives you a fertile ground to make content videos and reach massive potential viewers. As with other social media platforms, your content on YouTube also needs engagement and reach as much possible audience or consumers, and with so much competition, how do you make your videos stand out? To do this, you must already know what to include in your videos and when is the best time to post.

The best time and day to publish YouTube videos

  • In general, the best time to post is from 5 PM until 9 PM.
  • The highest level of engagement is Friday to Saturday, as well as Wednesday.
  • On weekends, the early bird catches the worm. The most favorable day to post a video on Youtube is Saturday and Sunday, either earlier in the morning (between 8 AM to 11 AM), or later in the evening (after 5 PM).
  • Posting early in the morning (8 AM Eastern) during weekdays lets you reach both east coasters on their way to work and west coasters having a lunch break.
  • Due to seasonal activities and holidays, there are certain times of the year where uploading or posting videos are best. The holiday months, such as December and January are most effective, followed by spring months.

image

Photo by ImageBySutipond on Shutterstock

Knowing the best time and day to post on YouTube is not enough to generate a million views for the video you uploaded. There are, of course, other factors to consider. As a business, brand, or company, you must come up with good titles, perfect thumbnails, video SEO (search engine optimization), proper tagging, as well as the number of subscribers you have are all factors that help in generating a lot of views for your video content.

According to research, approximately 20 percent of all viewers who start a certain video will leave after the first 10 seconds, so it’s actually very important that you create a good intro for your content so that your viewers will not get bored and leave by the time your video starts. Apart from that, you must always stay consistent, and don’t forget to get creative! Let your viewers return to your channel because they like the content you are making or producing.