10 Cost-Effective Guides to Creating Social Media Video

December 19, 2019

There is no shortcutS in creating social media videos that drive engagement. If you want your video tactics to become successful, focus on quality and consistency. You can’t achieve your goals right away. You need to exert enough effort and try everything before you become a top-performer.


If you follow this video production guide, you have a higher chance of creating a top-performing video on social media. Here is how you can produce social media videos in 10 easy steps.

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Photo by Dean Drobot on Shutterstock

1. Learn To Repurpose A Top-Performing Blog Content

        Creating content takes a lot of time and effort, especially if starting from scratch. Use your current blog content that performed well for your videos. It is more practical to repurpose content than to spend money on resources that are proven to be ineffective. Your social media platforms and blog have the same audience. Take advantage of that factor to have greater chances of having a high performance, just like your blog.

2. A Short Script Is Necessary

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Photo by Hannah Olinger on Unsplash

        Do not forget to plan the dialogue in the video. Write the script using clear and concise words. Avoid using jargon that is not widely known for the majority of your followers. Make sure the audience can understand what the characters in the video are saying. A one-minute video has a half-page script, while a listicle video has approximately 100 words.

3. Choose what platforms work well on your video

        Do not feel confused about where to post your videos with a wide variety of social media platforms available. Know your audience on each social channel. Match your content topic to your audience. Facebook and Instagram have a practitioner audience that wanted to level up their careers.

4. Know the proper video orientation you need

        There are plenty of video formats in store for your social media videos. The different size orientations have a purpose depending on where your video will be shared. Decide on the most suitable format for your social media postings that will work well on your channels to avoid wasting your energy in creating several outputs. 

5. Know your brand’s own visual aesthetic

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Photo by PureSolution on Shutterstock

        In deciding on what will work best for the business, gathering your people and planning for your branding might be a good start. If you have enough budget for outsourced works, hire a designer for the color palettes and iconography of your video. After designing your video, you can save it as your template for future use. 

6. Learn how to make motion graphics

        In creating your social media videos, you don’t need extensive video editing skills, but those always help. You can use affordable editing tools like Adobe Premiere Pro to edit and build storyboards. If you’re just getting started and don’t want to invest in anything, there are available video editors online that have pre-designed video templates and thousands of video footage like HeyVideo

7. Choose a soundtrack

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Photo by Mark Cruz on Unsplash

        Users love watching videos with background music. Premium Beat and License Lab can produce a high-quality soundtrack for $25 to $100. Don’t worry because you can also find royalty-free music sites. Test the music on your video by downloading a preview that contains audio indent. You can also use Facebook sound to find free audio tracks for your Facebook video. Remember to choose music without lyrics to avoid distracting viewers. Acoustic, techno, electronic, or minimal will work well on your video.

8. Keep your videos short and simple

        Whatever is the goal of your social media posts, your videos should be as concise as possible. Give a great experience to your viewers and execute the message simply. By doing so, you can save money while effectively showing your message across platforms.

9. Know your target audience        

        Only the right audience can relate to your video. Facebook and Instagram are the most commonly used platforms. Knowing and getting familiar with your target audience is needed to achieve your targetted engagement rate. You would never advertise a makeup tutorial to a group of boys who are into sports cars. Demographics and behavior of your audience play a vital role in your marketing plan, and strategy so takes proper research.

10. Measure video performance and improve future content

        Learn how to track and measure the performance of your video. You don’t want to commit the same mistakes twice. Use the top-performing videos as a model so that video production will be more effective in the future. Always think of possible ways to improve your strategy. Monitor the performance and measure the demographics of your videos regularly. You will eventually know what topics pique the interests of your audience.


The list summarizes that cost-effective video production is possible for companies who want to focus on creating quality content despite having limited budgets and resources.