Photo by Monkey Business Images on Shutterstock
As the competition for online advertising gets tougher, there is no easy way for businesses to be recognized immediately no matter how powerful social media channels are. Diving into the mainstream is a bit of a hard task but there are lots of marketing ideas that small businesses can rely to and included to the list is video marketing.
Digital advertising is largely focused on performance measurement. However, with the reducing attention span of viewers, it’s important that you build a relationship between them and your brand through creating visual content that connects and compels. Conceptualizing, creating and disseminating your digital video will have a significant impact on your marketing ROI for a long period of time. The power of your digital video ads determine the success of your businesses so here are some quick and easy online video marketing ideas:
1. Product Demonstration Video
Being a consumer yourself, you probably have encountered videos from other brands that are simply demonstrating the item or services they offer. As a starter, this could be one of the most accessible video ideas. This type of video content marketing involves introduction of the product’s how to’s, features and solutions to any inconveniences that customers are experiencing or to convince viewers that they need the product. Product demo videos are straight-to-the-point, informative, educational, and memorable.
2. Testimonial Video
Photo by Stokkete on Shutterstock
It is easy for businesses to brag about their product’s services and features but what’s MORE convincing is when a buyer recommends your products to their fellow consumers. Creating the customer testimonial is one of the best strategies to gain consumer’s trust and validation for your brand. This approach takes the spotlight from the seller and lets the successful buyer encourage potential new buyers. Most of the consumers rely on the reviews and feedback of your products to consider the thought of also purchasing for themselves. Whether it’s a family member, a friend or a stranger, once they hear someone they can relate to, the higher the chance for a product purchase.
3. Unboxing Video
Unboxing videos are a trend that, love them or hate them, are here to stay. As a kid, Christmas and your birthday were the best time of year because you get PRESENTS! The packaging that products arrive in is the theater. It’s the stage that presents the main event to you, as you consume and digest it. Unboxing videos bundle up that anticipation and deliver it to the viewers. Whether you're a consumer, brand owner or both, you've probably enjoyed one or two while aimlessly browsing the internet.
4. Parody Video
Even though your company may mean serious business, that doesn’t mean that your marketing efforts need to follow suit all the time. People on the internet usually watch videos to entertain themselves and adding humor into your video marketing strategy is an excellent way to stand out from the competition. However, this is a double-edged sword. People appreciate humor, but only humor that is tastefully done and is appropriate for the industry. Bad jokes are bad, and shouldn’t be forced if not funny because this might give negative impact to your brand’s reputation.
5. Narrative Video
Photo by Paul Biryukov on Shutterstock
While the previous marketing strategies focus on the technical sides except for the fourth one, the last video marketing idea is surely not that unfamiliar to you. You probably watched a short video narrative where it’s like a short movie, stirring your emotions and feelings, and then getting surprised that the video is actually an ad of a famous fast food joint or a popular carbonated drink. It has been proven that throughout the years, narrative ads still hits closely to the heart. With a character and a story arc in just a couple of minutes, narrative ads are capable of bringing the audience in an emotional roller coaster ride that is unparalleled.
These types of online video marketing ideas are not unfamiliar to the mainstream and are continuously used approaches for advertising. Videos like these are also available everywhere for your preference, you only have to decide which is best for your brand. These video ideas only serves as a guide for you to develop your brand in a way that stays true to your company's goals and standards.