5 Types of Social Media Marketing

December 15, 2019

Social Media is a great tool to reach out in the community. It is easily accessible and used by many people across the world. With its rampant success and influence in the marketing industry, social media channels now play as one of the main components for every social media marketing strategy.

1. Video Ads/ Video Sharing

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Photo by Milles Studio on Shutterstock

        Video advertisement is an integral part of the marketing strategy. Content marketers see the continuous growth of video ads on social media. Brands and companies are using different approaches to cater to their audience's attention and needs. Gimmicks are appealing to viewers who enjoy fun marketing strategies. Narrative ads capture the emotions and melancholy of users. Informational ads are straight to the point and concise. No matter what types of video ads these are, video marketing is proven to be effective with immense ROI. Social media channels, such as YouTube and Facebook, maximize and share these social media videos, like no other types of marketing platforms.

 2. Social Influencers/Content Creators

        Social media influencers are the trendsetters of this generation. With the shift from traditional media to the rise of the digital age, social media influencers began to emerge. Millions of people online follow these people being the 'dictators' of societal standards, trends, and the like. Social media influencers are influential people in social media networks, who promote products and collaborate with brands. The relationship between the company and social media influencers are professional works as a mutual agreement. The influencer gets the company's product to review for his/her content, while the company gives the influencer the agreed payment or goods. As someone who has a huge following, these content creators can affect an individual's purchases because of his authority and relationship with target consumers.

 3. Social Media Advertisements

        Social Media Advertisements, also known as social media targeting, are served to users on different social media platforms. Social networks use user's demographic or personal information to gather data on the user's interests to serve ads based on the user's interaction with the brand. User's information is relevant to curate ads to targeted audiences. Social media platforms offer engagement boosts for ads to have better traffic and user engagement. Sites like Facebook and Instagram offer paid advertising for companies and other e-commerce.

 4. Microblogging

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Photo by Natee Meepian on Shutterstock

        Microblogging is creating short pieces of content and sharing them with an audience on microblogging platforms, like Twitter and Tumblr. In addition to that, Microblogging today includes rich media experiences with images, videos, audio, GIFs, and more. It intends to be light and easy to use, fast, and effortless to maintain. Sites such as Twitter, WordPress, and Tumblr reach their audience through organic posts faster than other types of social media platforms. 

 5. Engaging with customers

        Having day-to-day traffic is one of the goals of social media marketing. Creating content where you and your viewers can interact is one step to forming a relationship with them. With a strong social media presence, people will continuously interact with your brand, maintaining the targeted traffic and engagement goals for your products. Social media managers need to form a marketing strategy where users are most likely to react positively and voluntarily.