Beginner’s Guide to Video Marketing

December 14, 2019

If you have been living under a rock for the past decade and just emerged yesterday, let me tell you something. Email and blogging are slowly losing their luster, and video marketing is now the new wave of marketing for businesses and advertisers. With fierce competition between companies and brands, video marketing production is not exactly a walk in the park. 

With this guide, let us give you some points on how to get started.

image

Photo by Foxy burrow on Shutterstock

1. Know Your Purpose

        Everything you release to the public must be in line with your company marketing’s purpose. Businesses and companies need to settle their main goals before starting their commercial video campaigns. Brands should know who their target audience is and the purpose of their campaign, understanding these gives you the baseline on what approach to use for your videos.

2. Strategize your Format

        Knowing your purpose helps you determine how you present your videos. For digital marketing, prioritizing short-form videos gives you more probability to target most of social media users. On the other hand, long-form videos work best if your target audience prefers vlogs, educational videos, reviews, and how-tos. 

        Aside from the video format, content should also be a priority. For example, an interview with a best-selling author on how he went through in writing his latest series is a great way to promote a book. Fitness routines with trainers using a particular sports brand is another example if you wish to target a specific demographic. Do not be afraid to experiment. Remember Popeye the Sailorman? A fun and colorful cartoon video on the importance of nutrition could be a great way to inform children to eat their fruits and vegetables. 

3. Maximize Call-To-Action

        Depending on how you want your video output will be, it is necessary to make sure that your audience knows what you want from them. Incorporate a call-to-action (CTA) button where users can sign a mailing list, use a discount coupon, or attend your latest marketing event. Maximize the extensive capacity of video marketing to make your viewers into actual paying customers.

4. Decide where to Advertise

image

Photo by Vizilla on Shutterstock

        Excited for your first marketing video, you are ready to show what you have done. Going back to your purpose and strategy, you must determine what social media platform works best for your brand for it to reach the right customers. Should you put up your video website? If not, should you use Facebook, Instagram, Twitter, or even Pinterest? Choose the platform that caters to your market, and invest in creating quality content. 

5. Be an Expert of the Field

        People on the internet know when you are faking it. People can be brutally harsh in pointing out errors on the internet. Make sure to get your facts right and be an expert in your field. If cat videos are the trend, it does not mean that you would post cat videos online if your industry involves dogs. If you make a user review for a fitness product and have an influencer known for having the unlikely fit appearance, it is a recipe for disaster as well. Stick to your expertise, and your customers will trust and love you for it.


Video marketing is quickly becoming the next big thing for businesses and advertisers worldwide. However, creating and executing a video marketing strategy can seem overwhelming, especially if you don’t have a lot of experience with it. On a final note, do not forget to have fun and show your brand’s personality in every video. With constant practice, your marketing video production will get better and be more efficient in time.