Go Viral: Video Marketing Factors to Consider

December 18, 2019

In today’s age, it is clear that videos are an essential channel for marketers. There are no perfect formulas on what makes a video viral. But what makes a great video? What keeps the viewers engaged? Or maybe it’s all about reaching the right audience at the right time?

In this list, we have included some of the factors that might help you create successful video content and level up your viral video marketing.


Photo by El Nariz on Shutterstock


        In the world we live in, have you ever noticed how most of the commercials on social media platforms are like short films? Storytelling is the best way to engage people with your video, as this can help the viewers relate to your message and keep them coming back for more. The better you tell stories in this medium, the more likely your audiences are going to understand what you are offering and what it can do for them. 

        Emotional appeal in advertising has proven its worth in providing companies successful results on audience engagement. Whether your video is happy, sad, inspirational, or motivating for their emotions, it holds the key to getting people to sit and watch your well-made story all the way through until its very last second. Strong emotions in advertising drive people to either make an expensive purchase or donate money for a cause. Do not be surprised to know that one of the goals of marketers nowadays is to hit on the emotions of consumers to make sales.


        The attention span of people when it comes to videos are pretty short. The average attention span has proven to be just 8.5 seconds. When it comes to creating a successful video, you must bring your story to life quickly, to instantly gather interest as people scroll through their feeds. For the opening, you must give clarity to your video and tell what it is about, plus give the viewer confidence that what they’re about to watch is worth their time.


        Often, businesses are a little hesitant to step outside the lines, but if you want to produce a viral video, then you have to jump down off the fence and rock the boat a little. Most videos go viral when people take opportunities to remix it with theirs. If you create your video so that others will care enough to make it their own, you’re to see your video go viral. 


Photo by aurielaki on Shutterstock

Videos go viral for one reason only: people watch them, enjoy them, and share them. You’re not always to receive positive reviews – but that’s okay. The whole point to a viral video is to get people talking – the more people talk about you, the more your brand becomes visible. 

Viral videos gain shotgun popularity in the video marketing world. These are videos that garner millions of traffic and views in just a short period. There are no guarantees to make a viral video. There are no formulas for it. As we should properly work hard for this job, we shouldn’t be putting all of our efforts into trying to go viral. It is more important for your business to gather enough audiences, and the people you need to win over should be those who will buy your product or service.