How Social Media is Affecting the Gaming Industry

December 21, 2019

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Photo by Gorodenkoff on Shutterstock

Nothing represents the innovative technology that we have in the world today than social media. It makes communication viable around the world: reach out to other people abroad, live stream international events, and shop at stores you never imagined you could ever reach. Having this said, we can say that the gaming industry is no exception.

Today, gaming is now a full-blown multimillion industry. Social media played a big part in making the gaming world expand as much as it did with the emergence of sites like Twitch and easy social sharing through Facebook, Instagram, and other social sites.

Social media bridges the gap between the gamer and niched gaming hardware.

        Review platforms help gamers make that crucial decision as to what hardware to get, based on its reliability, durability, and affordability. Users give high credits to reviews as their key in finding real hardware value for their hard-earned money. Gaming hardware is not necessarily cheap, but it does not mean that the high ticket price means that it is automatically good as well. Gaming social media platforms help make that crucial choice. Facebook communities, ads, official profiles of reputable retailers, and review websites give the weapon needed to make that clear choice. 

        Now, it is easy to make price and performance comparisons between different devices. YouTube has committed channels for professional players where they can post their recorded gameplays, share their commentaries, give user reviews, and build themselves as a gaming guru. Thus, companies have come to social media to promote their gaming products and spread the news about the most current gaming convention sporting the latest from their gaming product line. Video game companies also established their presence in social media and post-game previews, articles, and videos to connect further with the ever-loyal gaming community.

Noobs and rookies can find a gaming mentor online.

        With the rise of internet communication, gamers from all over the globe can connect and interact with one another. The gaming communities, professional and experienced members, are kind and accommodating to any sprite who dares to ask and the willingness to learn. Pieces of advice are thrown left and right on how to strategize your next move in a game, what to expect from the game, or finding the best gaming hardware for your needs and budget. 

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        Social media has become a place where people share their in-game achievements and experiences to the thousands like them who would appreciate their stories and their efforts.

Social media has even made hardcore gamers out of average Joes.

        People were excited to jump in on Facebook when casual games like Farmville, Mafia Wars, and Dragon City - where you have to do a series of tasks to collect materials to grow your virtual empire, were brought to the Internet. Factors like having several friends playing the same game as you do to proceed further into the game helped boost these in-app games. As Facebook tries to conquer the Internet, the games they provide were one of the reasons people feed their social media addiction. 

        The social media games became all the more reason for people to interact by playing against each other online or help one another achieve a specific game level or by just sharing that they have unlocked a recent game achievement.


Social media is now, undeniably, married to gaming, making the once two separate entities ineffective without the other. It helps gamers turn their hobbies into legitimate businesses, while social media has also become a source of valuable resources to everybody looking for clues and solutions.