How To Create A Video Marketing Strategy

December 24, 2019

All kinds of businesses need a video marketing strategy. If you want to do video content marketing, research, plan, and make a strategy. Create a video to increase revenue more than other types of social media content. Here are easy ways you can create a video marketing strategy. 

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Photo by GaudiLab on Shutterstock

1. Know your content

        You have to be able to identify your buyer's persona to help create a solid marketing strategy. The customer's ideal age, race, gender, and lifestyle play a critical part of your plan to connect with them. Keep in mind that your content should supply adequate information about your business and has a call to action for your customers. Create the tone that your customer prefers in your video marketing strategy once you've gathered all the information.


2. Plan your video content

        Learn to outline your video marketing strategy content by scheduling your content. Know how many times a day or a week do you want to publish. After planning the schedule, decide on what kind of videos you want to advertise - can be educational, how-to’s, entertaining, behind-the-scenes, tips, and many more. 

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Photo by KAL VISUALS on Unsplash

        It can be educational, how-to’s, entertaining, behind-the-scenes, tips, and many more. Keep in mind that your video has a subscribe button, contact me button, add to cart, and other kinds of a call to action. 


3. Teamwork

        Meet your team members and let them help you. Assign members who will write the script, record the video, set up the place, edit the video, and publish the video on your page. Worry not if you will be working alone, and focus on doing the tasks, one step at a time.


4. Upload your video

        Decide on where to publish your video, after recording and editing. Most marketers choose YouTube, owned by Google, which gives SEO benefits and gets millions of traffic every day. If you have many followers on Facebook, you can post your videos there to reach a wider audience. You can also upload your videos on Vimeo. You will be able to customize and publish your videos for your landing pages using Vimeo’s paid subscription.

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5. Track your metrics

        If you think that uploading your videos is the last step, then you're wrong. We all know that business involves so many numbers, and if you are in the marketing industry, you need to measure your video performances. Develop a solid marketing strategy by measuring your video’s total views, conversions, clickthrough rate, likes, comment, shares, and social media engagement

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Photo by Trueffelpix on Shutterstock

        Analyze the metrics. You may have discussed the right topic, but the message was not there. There may be high total views, but no engagement. Use the analyses to further improve your video contents and address what it is that you are lacking or doing wrong. Strengthen your call to action if your result shows higher engagement with low conversion. You need other ways to promote your content if your result shows a small number of views and engagement. Try thinking about your buyer persona and change your topics if you don’t get the results you like.