How to Find Free Stock Footage for Your Video Ads

September 27, 2019

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Photo by Jakob Owens on Unsplash

With the advancement of the internet, viewers of digital video are increasing throughout the years. It has become crucial for businesses or marketers to join the ride on video advertising to drive potential customers and make a name for their brands.

According to statistics, 87% of online marketers utilize video content globally, marketing professionals reveal video content receives the best ROI (return on investment)

If you want to receive a large impact as possible, the ads have to be well-crafted. However, producing a video ad is very much expensive. You’ll have to hire a camera or production crew to do it. Or if you choose to execute or film it yourself, it may take too much time.

Stock footage is heaven’s answer for those who are tight on budget and production schedule. It’s just a click away and you don’t have to worry about video production equipment, location, and others. It might be hard to look for the footage you have in mind but hey, you’ll find a perfect fit for your video ads.

If you’re asking yourself how to find free stock video footage, visit these sites that are under Creative Commons. Most of these sites have Creative Commons Zero (CC0) license which enables you to use the footage for any purpose without giving credits since the copyright owners released their works with no restrictions at all. For the other sites, you can use the footage however you’d like as long as you provide credits. You’ll definitely get what you need from these sites for a stunning video ad!

1. Mazwai

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Screenshot from their website

Mazwai offers absolutely magnificent, cinematic HD footage you’ll fall in love with. The footage and clips are so high quality, it’s probably one of the best sites with free stock footage. Mazwai has the attribution license.

2. Videvo

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Having a hard time looking for the ideal transition and background clips? Check out Videvo. Videvo has a ton of free stock footage, motion pictures, music, and sound effects to choose from.

3. Pixabay 

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Pixabay, famous for its quality stock photos and is under CC0, has an amazing free stock footage and clips. Missing a perfect clip for your video ad? Pixabay might have it.

4. Coverr

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Coverr contains a collection of awesome video footage and clips. The site uploads seven new footage every Monday.

5. SplitShire

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Compared to other sites SplitShire might have less footage than the other sites but its eye-pleasing and high-quality content is worth checking out. It was founded by web designer Daniel Nanesco who aims to share his works of photos and videos to everyone who needs it for commercial purposes.

6.Pexels Videos

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Among the leading sites of stock footage, Pexels has a huge library of free stock footage videos with categories ranging from night, sky, leaves, gym, car and more. There are also time-lapse and fun videos included. All content is under CC0.

7. Videezy

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If you’re looking for magnificent drone footage videos, be Videezy’s guest. Videezy, a community-driven platform, provides high-quality videos for your use but requires attribution.

8. Vidlery

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If animated footage fits your ad video’s concept more, Vidlery has an impressive collection of this type. Definitely the best!

9. IgniteMotion

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IgniteMotion said to be one of the best stock footage sites, has top quality HD footage for video backgrounds. Categories range from Earth & Space, Aviation, Retro, Sci-Fi and more.


Most of these sites, require you not resell or upload the footage and clips on other stock websites. Enjoy browsing for free video footage and create an interesting and engaging video ad!