Video Formatting for Facebook, Your Success Cheatsheet

October 13, 2019


Photo by nampix on Shutterstock                                                 

Facebook, the world’s most visited website, has proved its effectivity when it comes to driving brand awareness and attracting customers for businesses and marketers.

Among other social media platforms, Facebook remains the most popular channel with internet users. Since its launch in 2004, Facebook gained a massive number of users which is approximately 2.27 billion worldwide. Yes, that many. So, if you don’t plan to upload your videos on Facebook, then you are missing out...big time!

Facebook video, is absolutely a great tool to promote your brand, products or services since you’ll be able to play with your content and show more about your brand in an engaging way.

If your video is in top quality and has adapted to Facebook’s recommended guidelines, there’s a high chance of getting a number of viewers as long as you also upload it at the best time.

You have a bunch of competitors on Facebook, so it’s very important to ensure that your videos are in their best quality when you publish them. Understanding and knowing the platform’s video formatting is one of the first things to do to achieve the greatest quality possible.

Video Formats on Facebook

You might haven’t heard some of these but Facebook currently supports 19 different types of video files:

1. MPEG-4 Video (m4v, mp4, mepg4)

2. Windows Media Video (asf, wmv)

3. AVI Video (avi)

4. QuickTime Movie (mov, qt)

5. Flash Video (f4v, flv)

6. Graphics Interchange Format (gif)

7. MPEG Video (dat, mpe, mpeg, mpg)

8. MPEG Transport Stream (ts)

9. Mobile Video (3g2, 3gp, 3gpp)

10. DV Video (dv)

11. DVD Video (vob)

12. MOD Video (mod)

13. M2TS Video (m2ts)

14. DIVX Video (divx)

15. Matroska Format (mkv)

16. Nullsoft Video (nsv)

17. AVCHD Video (mts)

18. Ogg Media Format (ogm, ogv) 

19. TOD Video (tod)

Best Video Format and Size for Facebook

The most popular video formats people usually use for their video content are MP4, MOV, AVI, WMV and Flash.

However, for the best quality of your videos, the ideal video formats Facebook recommends are MOV and MP4. These two formats are certainly your best bets since they are pretty lightweight and can maintain the video’s HD quality during compression and uploading process.

For quality performance, your videos should be 1280 pixels wide and 720 pixels tall.

Here is the ideal aspect ratio for the following layouts:

  1. Landscape= 16:9
  2. Square= 1:1
  3. Vertical: 4:5

Tip: You can use whatever layout you want but square and vertical videos are the ideal layouts for Facebook. 

Keep HD quality


Photo by Africa Studio on Unsplash

Facebook lowers the quality of your videos but don’t worry because there’s a way to keep them in High Definition (HD).

  • Choose to upload in HD: In the “videos and photos” section of your Facebook Setting tab, choose and click “Upload HD”.
  • Compress your videos: To get the most out of your MP4 or MOV video file compression, select AAC and at least 128 KBPS to keep the high-quality sound and compression codec of H.264 for the HD footage.

Take note of these things and you’re good to go. The right video format certainly contributes to a high-quality Facebook video. If your supposedly stunning video turns bad when uploaded, do you think viewers will continue watching? Some viewers might continue and some will probably shift to another video. Step up your game and follow this cheat sheet to succeed in turning viewers into customers!