When is the Best Time to Post Videos on Instagram?

October 08, 2019


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Nowadays, Instagram has become more and more popular — from sharing and editing photos, to creating content for videos. And because of the number of people using it, almost all of the companies and brands take their businesses on different social media platforms.

Instagram, for one, has recently surpassed 1 billion monthly active users, with 500 million active users every day. Brands and companies have noticed this and have emphasized the use of video ads as the best way to reach the users on the said platform. It is shown that Instagram has 58 times better engagement per follower than Facebook, which makes Instagram a more effective platform than Facebook when it comes to marketing strategies. That's why brands and companies need to know and examine when's the best time to publish video ads on Instagram.

When is the most active time on Instagram?


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Posting ahead before people are on their phones is smart, which makes Mondays and Thursdays the best days to post, with any time other than 3 PM to 4 PM being a good time. Also, some studies show that Thursdays and Fridays at 5 in the morning tend to be great for post engagement. In a Hubspot study, it was found that the period of most consistent engagement is weekdays between 2 PM and 5 PM.

Apart from photos, videos also have some special considerations that you should keep in mind when choosing a posting schedule.

Best time to post Instagram videos 


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Even though posts you made during day time generally gain engagement, videos are more popular at night between 9 PM and 8 AM where people are at home and have more free time to spare.

People who are on break from work usually have high engagement rates for videos. Most people are on break for lunch between 11 AM to 1 PM, or 7 PM to 9 PM after people have left for work are great times to upload fresh content.

Different audiences with different time zones are, of course, active at different times, so there’s no hard-and-fast rule about the best time to post on Instagram. But here are some rules you might want to consider or put in mind: Post more during off-work hours and not during the day. Schedule Instagram posts during the workday so you won’t have to worry about it during your free time, instead of posting while you’re at your desk. Save the important posts for weekdays. The average Instagram engagement does shift depending on the day. For example, some companies may get more engagement when their audience is at work, whereas bloggers get more engagement on weekends since their audience are more likely to have time to scroll and read their posts.

Instagram is an incredible channel for businesses to achieve their marketing goals. By planning and scheduling your posts in advance for the best time to post on Instagram, you can boost your engagement, drive traffic, and gain new followers and customers.